Animated server logos, colorful /gradient and tonally-varied usernames & avatars, the super emoji or whatever they're called, etc all feel like they're pushing more towards Twitch chat than anything else. Which as another commenter remarked, is essentially aligned with their original and biggest target demographic.
> Animated server logos, colorful /gradient and tonally-varied usernames & avatars
Fair, but all of these things are user controlled. If you're using Discord for work or something, presumably you don't have a bright flashing animated server icon and avatar, your server doesn't have gradient roles, etc.
The super emoji are spot on though, those are fun but were really dumb from the get-go, and waste space in the reaction UI.
I like those things tbh. A lot of it helps make things more visually interesting, and other users more distinctive.
It’s also their method of making money which is locking cosmetics behind subscription or purchases.
Other option would be to limit core features for non paying users.