I realize it makes you uncomfortable but the harms are done whether or not you ignore them. That’s the problem: people can exploit that desire to be fair, “neutral”, say it’s “just business”, etc. for years until the negative impacts on society are too hard to ignore. Think about how the fossil fuel industry managed to get people to talk like there was a debate with two sides deserving equal respect and parlay that into half a century of inaction after the scientific consensus correctly recognized that there was a real harm being done. We’re going to look back at the attention economy similarly.