Name the company, hiding it is irresponsible

Author doesn’t spell out why they are not naming them, but my guess is they are trying to not promote the product to malicious actors who would be interested in the sleep data of others.

I guess that’s not a huge problem, though, since all users are presumably at least anonymous.

less sleep data, i imagine, and more the whole “send remote electrical impulses” thing

It’s probably safe to assume they are all like that.