Is he even a real person I wonder

He was murdered on a Condé Nast corporate retreat and they have been using an AI in his likeness to write articles ever since!

Would make for a good book, company hires famous writer, trains an ai on them, tortures them to sign over their likeness rights and then murders them. Keeps up appearances of life via video gen, voice gen and writing gen.

Almost the plot of The Congress

https://en.wikipedia.org/wiki/The_Congress_(2013_film)

Going on my to watch list