Aside from the ads/no-ads, they're also trying to lampoon chatgpt (especially the "sycophantic" 4o style), since Claude is supposed to be a more "human" LLM (or at least Anthropic likes to think so given their focus on constitutional rlaif, "soul doc" and whatnot).

But it's not a good ad when the only people who will get the reference are those plugged into "ai twitter". But association by implication doesn't work, the only thing most people will end up associating is the creepy guy with "Claude"