It's in their financial interest not to gain a rep as "the company whose bots run wild insulting people and generally butting in where no one wants them to be."

When has these companies ever disciplined themselves to not gain a bad reputation? They act like they're above the law all the time, because they are to some extent given all the money and influence that they have.

When they do anything to improve their reputation, it's damage control. Like, you know, deleting internal documents against court orders.