That puts recycling on the "I'm helping to spread awareness by temporarily adding a note to my Twitter bio" tier of action. It's better than nothing, but it's only a little better.

Doing a little better than nothing becomes a big deal when everyone is doing it.

Does it really? Or does it become a panacea to make people feel like they’ve done something when they haven’t?

Perhaps if these non-solutions didn’t exist to appease our fears then there would be more pressure for real solutions.