Murdering buses of people doesn't bring the full force of the US military on them. The difference is the risk not the depravity.

This is the answer. The cartels would have to be insane to poke that particular bear. They would get crushed like a bug. IIRC they murdered a single US undercover officer in the 90s and the retaliation was so bad that they themselves handed over the perpetrators.

> They would get crushed like a bug.

Much as I despise them, I'm not so sure that would be the case. I seem to remember folks saying the same about the Taliban, and the cartels have a lot more money and high-tech kit, than the Taliban.

Asymmetric warfare is a tough gig, on all sides.

The Taliban was repeatedly crushed. All of the leadership was killed many times over. The problem is the Taliban is an idea that transcends individual human members and it can always be reconstituted. It also benefited from being able to harbor supporters in Pakistan, which is a nuclear power the US was not willing to also invade.

There isn't a real analogy there because cartel leaders have no official state support anywhere, let alone in a bordering nuclear power, but even if they did, it hardly seems reassuring from their perspective to know the drug trade will outlive them after they all get killed. It's different when you're deeply religious and believe what you're doing is worth dying for and the larger arc of history is more important than your own life and wellbeing. I don't think drug lords think that way.

I don’t think the technology matters nearly as much as the asymmetry. Iraq had better technology than the Taliban and their military didn’t last a week.

True enough, but the cartels are also experts at running what is basically guerrilla warfare, against each other. Not sure if the Mexican Army has ever tried to take them on. A lot of cartel soldiers come from the army.

That conflates two very different things:

* A conventional military war, on a battlefield: Neither Saddam Hussein's military nor the cartels nor the Taliban would last long against the US.

* An unconventional insurgency: The Iraqis quickly turned to this approach and it worked very well for them, as it did for the Taliban. The Taliban won, and the Iraqi insurgency almost drove the US out of Iraq and was eventually co-opted.

The cartels of course would choose the latter. They, the Taliban, etc. are not suicidal.

I think the key difference between the Taliban and the cartels is that the Taliban were a bunch of ideologues who actually enjoyed being an insurgency and living under siege in caves, with making money from the drugs trade being a mere means to their real purpose of fighting infidels, whereas the cartel leadership sees wealth and power from controlling the drugs trade as an end, crushing local rivals as a means, and would really rather avoid the sort of conflict that's bad for their medium term business prospects.

I mean, some sort of cartels would bounce back after any "war on drugs" because supply and demand, but the people running them aren't hankering for martyrdom or glory over consolidating their territory and accumulating.

You are right rationality is their strongest character trait.

How are they not rational? Violence is a tool. They operate an illegal business so they can’t sue other parties for breach of contract. They can't call the police if they are robbed or file an insurance claim for what was taken. Even the over-the-top violence has a rationale. They aren't punishing the victims as much as they are attempting to broadcast that there is a higher price to be paid than any gain from giving information, to reduce their future losses and enforcement efforts. It isn’t moral or ethical, but I wouldn’t say it is irrational.

Lots of organized crime around the world manages to operate without cutting all the limbs off somebody then arranging them like flowers in a "vase" made out of the poor soul's ribcage. The cartels take violence far beyond what is pragmatically necessary. Their system of crime breeds excessive violence and insanity.

Marketing, if you don't know the answer it's always marketing

This stuff mostly followed after the zetas. It was a very deliberate strategy to compete in a hostile landscape that others eventually copied to survive.

It's notable that a lot of the Zetas came from a military special forces background, making it seem as if their extreme brutality was a strategic choice inculcated during their training.

https://ctc.westpoint.edu/a-profile-of-los-zetas-mexicos-sec...

> How are they not rational?

It's the meth.

The cartels are incredibly rational - what they lack are morals and ethics

Do you have much evidence of them behaving irrationally?

It's a business not an ideology.

I would recommend reading the Freakinomics book or listen to their podcasts on drugs.

TL;DR: drug cartels are run like businesses. They are very rational. But, unlike your boss, their boss can also shoot you in the face if you annoy them too much

How did that full force of the US military work out in Vietnam?

Millions of dead Vietnamese.

In any case that was a war against a hardened, experienced, determined enemy fighting for its freedom from any form of colonial occupation, both as a formal military and as an insurgent force in South Vietnam.

I scarcely think the Mexican population would rise up in defense of the cartels here.

A non-aligned population will look out for their own interests and are aware that the attention of the US is temporary but the cuadillismo that lead to cartels are a durable cultural artifact.

  The Battle of Culiacán, also known locally as the Culiacanazo and Black 
  Thursday, was a failed attempt to capture Ovidio Guzmán López, son of Sinaloa 
  Cartel kingpin Joaquín "El Chapo" Guzmán, who was wanted in the United States 
  for drug trafficking.
  
  Around 700 cartel gunmen began to attack civilian, government and military 
  targets around the city, despite orders from Ovidio sent at security forces' 
  request. Massive towers of smoke could be seen rising from burning cars and 
  vehicles. The cartels were well-equipped, with improvised armored vehicles, 
  bulletproof vests, .50 caliber (12.7 mm) rifles, rocket launchers, grenade 
  launchers and heavy machine guns.
https://en.wikipedia.org/wiki/Battle_of_Culiac%C3%A1n

I think a lot of people would be cheering on the destruction of the cartels.

They'd probably quickly stop cheering as their own homes and families were destroyed as collateral damage, which is what would happen if the "full force of the US military" were deployed against the cartels.

The last time America invaded Mexico City it created martyrs. It's a fascinating story that they do not teach at US highschools lol.

Curious, because the martyrs were Mexican high-school students.

We were briefly greeted as liberators in Iraq too.

The destruction of cartels would involve careful policing and corruption controls, the best American administrations have been bad at this. The worst... can barely put its pants on much less dismantle foreign organized crime. You can't shoot a missile at a cartel and poof it's just gone.

It was never used, there.

Pretty badly for both sides

I don't really think you thought through that one. It sounds like what your saying is that the Vietnamese won and thats the outcome that matters. It does matter but that isn't the issue - it is the cost that everyone is talking about: the amount of destruction that was brought upon the country and people was terrible.