> But $45k++ is just wild to me

It’s just surprising to me that this is surprising to anyone in 2026. New cars are no longer $20-30k in the US and haven’t been since 2021. Average transaction price is now $50k+, so if companies like Rivian that skip the dealership model charge $45k, it really isn’t that expensive. The only new cars under $30k are sedans and hatchbacks. And most of them start at almost $27-30k for base price not including all the bs dealership fees.