"Matchbox" is rather hyperbolic and would better match the upcoming R3/R3X which is around the size of a VW Golf (though that still isn't that small… Honda Fits, kei cars, and Fiat 500s are smaller still).

It's about a foot longer than my crossover, which is about the same size as a RAV4 or CR-V and there's no way I could call it tiny.