The perception was: my iTunes library is mine, and it's invasive for Apple to put something in there without my permission.

Whereas: the Windows 95 CD is Microsoft's, Microsoft is free to put what they want on there. I bet most people who weren't nerds or curious kids never even found it!

Music videos on the Windows 95 CD didn't occupy space on your hard disk, either. As long as the operating system still fit on the CD-ROM, it didn't matter what other extras were on it.

And at the same time, Apple claimed it was the biggest ever album release by number of downloads, or something like that. They were not only messing with our libraries, they were claiming we wanted it and were in fact U2 fans.

Totally. Windows CD was a gift box to explore, nothing in it was intrusive.