Is the same idea around why companies like Coke make ads. Does anyone seriously think Coke needs brand recognition? LOL
Car companies do this too. Frequently expensive cars are advertised to people who could never buy them. The ad makes them associate it with luxury. That helps rich people associate it with luxury because luxury is often based on a social consensus.
Maybe all ads are made to sell you things, but the thing being solid is always an idea. Sometimes that idea isn't as simple as "go buy this now"
Is the same idea around why companies like Coke make ads. Does anyone seriously think Coke needs brand recognition? LOL
Car companies do this too. Frequently expensive cars are advertised to people who could never buy them. The ad makes them associate it with luxury. That helps rich people associate it with luxury because luxury is often based on a social consensus.
Maybe all ads are made to sell you things, but the thing being solid is always an idea. Sometimes that idea isn't as simple as "go buy this now"
Ahh, the old "I want to own this because you know you can't".
Veblen goods are status symbols, and something can't confer status if nobody else knows they're supposed to be awed by how expensive it is.