These sorts of advertisements make no sense for me. Who is the buyer? Some senator on some appropriations committee? Maybe some nato equivalent? And they need a 10 second flyover during a superbowl to be reminded of the existence of the f-35 program?
With your tax money. With your votes.
They're there not to sell you a plane directly but to make you happy with the money spent. To make you excited about the machines.
Think of it as a political ad, not a sales ad
Is there a way an American can vote to not buy F-35s?
> Who is the buyer?
Who do you know who is currently sitting in a seat of massive power in the US Government, watches TV and says things like, "I need to have that! Why do we not have that already? It will project strength, and all the best governments project strength at every opportunity!"
Pretty sure trump knows about the f35 already
Again, 99.999% of the viewers aren't really in the position to finance a $120 million fighter jet. However, the ~0.001% that are in that position will probably be watching, and feel FOMO for not having the iPhone of strike fighters.
Even if it only moves the needle on 2-3 sales every decade, the ROI is probably great.
I'm just saying, that random saudi prince or whatever with $120 million and the green light to buy military hardware is probably well aware of the f35 already. Plus only plane nerds in the know are going to know what the hell just flew over. For everyone else its a military jet shaped jet same as the rest.