> and the best monetization plan is ads.... Again?

Their monetization plan is to have ad-free subscription options from $20 to $200/month and an API which charges by token.

These ads are for the free and new low-cost ad-subsidized tier that comes in below their existing $20/month plan.

But they could make more money if they show the ads to everyone.

E.g like Amazon prime.

For now, but they'd be stupid to not push ads on all their tiers.

You know what's better than 20 bucks a month? 20 bucks a month and ads.