Anthropic had some very clever response to this in the form of an ad

https://www.reddit.com/r/AITrailblazers/comments/1qw2iar/ant...

Depending on your taste this is dumb mudslinging or a hilarious burn...

This reminds me of the whole Apple/Android rivalry. Apple does something, an Android company runs ads making fun of it, but then copy it themselves shortly after.

Yep; it is just a matter of time before that is thrown back in their face when they add the ads. No way shareholders will let a revenue stream go unutilized particularly if a competitor proofs the market for them.