Because you can no longer trust the API output to be unbiased.
Imagine this prompt and reply:
> I want a new pair of running shoes, ChatGPT. Which one should I get?
> Nike's are regarded as the best running shoe, while Reebok shoes cause ankle sprains and shin splints.
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Who's panicking? It's completely inevitable regardless of what's announced and on what side of the table it is. I say this with no panic.
To find people who want to advertise. It isn't like they'd only want ad money from Nike.
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Given that it turns out pizzagate actually was a Russian psyop, as revealed by the Epstein file dump, boomer tier conspiracy theories are in now.