>Plus, Pro, Business, Enterprise, and Education tiers will not have ads.

For now, or for ever?

Until users are sufficiently locked in and they decide to start tightening the screws.

how will lockin happen? just use claude or something

How do I transfer 3 years of memories over to Claude? Users really like the personalization they've gotten with ChatGPT. It knows about my pets and their names. I gotta teach all of that stuff to Claude or whomever again? sigh. I'll just stick with ChatGPT.

...is what OpenAI is betting on.

you can already export everything in chatgpt and if your competitors really wanted you, they would provide a way to import it.

For now; Plus has already had ad-like things appear below new chats.

What they'll do is present it as a "choice." Keep paying what we're paying but have ads, or pay triple for ad-free. For example, see every streaming service.

Unfortunately people, in particularly this community, would be looking at Local LLMs for ad free alternatives, but prices on GPUs/RAM have skyrocketed keeping us trapped.