I've noticed this is leading to less high quality products being produced in general. If the only real axis people understand is price then products can't compete on quality/durability/maintability/etc, and so they're pushed aside to lower the cost.
A recent example: I've bought many articles of clothing from Eddie Bauer over the years because they have been generally high quality and durable, and even so are only a bit more expensive than other brands. However just last week they filed for bankruptcy. Sure, the company could have been mismanaged, but I'm sure competition from fast fashion brands with rock bottom prices didn't help.
There is an interesting counter balance to this consumer tendency: the business.
Businesses/organizations in a lot of ways act much more "rationally" than the individual consumer. So you'll see generally better car/truck maintenance in fleets than by consumers.
Then there is a cool feedback/blowoff valve where more expensive + higher quality "pro" tools get discovered by consumers, drive up demand, the price falls, and then the features become common.
Haven’t followed the recent history of Eddie Bauer, but seems they’ve sullied their brand for a while. Sam’s Club has been selling Eddie Bauer stuff for years. I don’t think a $37 pair of Eddie Bauer hiking boots are going to be quality.
I've never heard of Eddie Bauer, and if I did see that in a store, there's no way to know the clothing is of higher quality, or how much higher. In a market for lemons, lemons win.