The motivations of the people running the capitalistic system is making more money. Remember the entire mantra of greed is good? Group interest can be a super-human entity that you can get caught in a loop of serving even though serving said entity is not in your best interest. Humans have only been 'mostly' in control of this because there was no other entities capable of said control themselves.

https://slatestarcodex.com/2014/07/30/meditations-on-moloch/