These are intro prices.

This is all straight out of the playbook. Get everyone hooked on your product by being cheap and generous.

Raise the price to backpay what you gave away plus cover current expenses and profits.

In no way shape or form should people think these $20/mo plans are going to be the norm. From OpenAI's marketing plan, and a general 5-10 year ROI horizon for AI investment, we should expect AI use to cost $60-80/mo per user.