My point is that the leaders have constraints on them that prevent them actually executing on their values. E.g. imagine leadership dislikes spam, but an institutional investor on the board has warned the CEO that if there's a sales dip before quarterly earnings and the market reacts badly he'll get fired. So the CEO - against his values - orders the VP or marketing to spam for all his life is worth. This stuff gets so internalized, that we routinely make decisions at work that go against our values because we know that's what's demanded of us by our organizations.