Yeah did they test any of this? Did they run a pilot and ask 1000 users did you use it? Did you like it? Is it better with this than without it?

It's as though they think some "AI revolution" will come, and all they need to do is just make sure that by the time it does, they will have sprinkled enough AI pixie dust on their products and services. And then they added some KPI's in the organization and called it a day.

Most of all the whole strategy feels extremely faceless. Who is the visionary here? Where are the proud product launches and visionary blog posts about how all this happens?