The author is a bit extreme for expecting apple to have done something as complex as ooenclaw, not even OpenAI or Anthropic have really done it yet.

However this does not excuse Apple to sit with their thumbs up their asses for all these years.

> However this does not excuse Apple to sit with their thumbs up their asses for all these years.

They've been wildly successful for all of those years. They've never been in the novel software business. Siri though one could argue was neglected, but it was also neglected at Amazon Alexa and Google home stuff still sucks too (mostly because none of them made any money and most of their big ideas for voice assistants never came true).

They haven’t been truly novel if you want to say that, for example, the Lisa was covering Xerox PARC ideas but I think you’d have to ignore a lot of significant work to say they didn’t substantially innovate in GUIs, personal assistants and handwriting recognition (Newton), touchscreen behavior (iPhone), etc.

The key thing is that they tend not to ship things which aren’t mature enough to be useful (Vision Pro and Apple Intelligence being cautionary tales about why) and voice assistants just aren’t doing a whole lot for anyone. Google and Amazon have been struggling to find a market, too, and it’s rare to find someone who uses those dramatically more than Apple users do Siri. I think most of the big advances need something close to AGI: if you can’t describe something in a short command, it’s usually much faster to use a device with a screen and a lot of the useful tasks need a level of security and reliability which requires actual reasoning to deliver.

MacOS and NeXTstep / OSX were very much novel software for mass market consumers.