I was at G when "mobile first" was the slogan, and it led to "odd" choices such as designing and leading with a travel app rather than the web site. Perhaps locally suboptimal, but in the long run brutal forcing functions were needed to move a company as big and successful as Google into something new. I hear that going all-in on AI was internally disruptive and probably had some bad side-effects that I'm ignoring, but in hindsight it was the right thing to do. When ChatGPT, perplexity, and you.com came out, my immediate thought was "Google is toast", but they've recovered.