There's no crowds or sides. It's all manufactured divisions because some of those who can't or don't want to create the technology are determined to control it. So they'll get you mad about what they need to, to justify actions that increase their control.
It's the same playbook that is used again and again. For war, civil liberties crackdowns, lockdowns, COVID, etc, etc: 0) I want (1); start playbook: A) Something bad is here, B) You need to feel X + Panic about it, C) We are solving it via (1). Because you reacted at B, you will support C. Problem, reaction, solution. Gives the playmakers the (1) they want.
We all know this is going on. But I guess we like knowing someone is pulling the strings. We like being led and maybe even manipulated because perhaps in the familiar system (which yields the undeniable goods of our current way of life), there is safety and stability? How else to explain.
Maybe the need to be entertained with drama is a hackable side effect of stable societies populated by people who evolved as warriors, hunters and survivors.