The ostensible reason: naked little kids

Why didn't they do this until X started publishing naked little kids?

Because they needed an excuse to penalise X. It's not hard to figure out.

“They hated me and waited until I did something wrong to have an excuse to go after me.”

And

“They waited until I did something wrong to go after me.”

Both contain an admission of wrong doing

"..and they're not going after AI models that can do the same thing."

My guy, what do you think the complaint against X is?