"-> Publisher is not harmed"
How? Publishers do need revenue and this can deprive them of this income.
Fair enough. I took the principle that revenue = 0 if no conversion, but in reality this is not true at all.
No, it's not, as there are ads that pay per impression, not click.
Fair enough. I took the principle that revenue = 0 if no conversion, but in reality this is not true at all.
No, it's not, as there are ads that pay per impression, not click.