> Can someone explain what the real difference is to a consumer user between an iPhone and a Pixel or a Samsung device? Across all services, push notifications, and device backups.

By default, Apple offers you at no charge: email aliases, private relay, Ask No Track barrier. These are just the ones I can think of right now. I am sure there are more. A big thing with Apple is not that they offer different privacy services but they make it EASY and SEAMLESS to use. No other company comes close.

Aren’t they part of iCloud+ only? Ask no-track can arguably compromise your privacy by fingerprinting.

I agree that the privacy controls on Apple systems are well-organized.

Still, it’s more important to have confidence that the privacy services are not smoke and mirrors with carefully carved-out loopholes. It’s one thing to provide something and hold the competitor as the litmus test, the other to sustainably live up to your promises, like the now pejorative “do no evil” slogan, with retroactive ramifications. There’s really little users can effectively validate about Apple’s privacy promises.

Email relay at least is available to me, a non-iCloud user.