> Foreign exporters absorb only about 4% of the tariff burden—the remaining 96% is passed through to US buyers.

Unfortunately (for sellers) tariff decrease trade volume so even if only 4% absorbed by a seller they have much bigger losses from sell volume decline.

Economy is not a zero sum game - almost everyone looses from tariffs - consumers no longer can afford the same some things they did buy in the past because tariffs increased prices. Sellers cannot decrease prices because in many cases it will make their business unprofitable but they still loose on the volume.