Speaking of evil dark-patterned business practices, Epic just recently U-turned on lootboxes again. Fortnite did have them originally, but pivoted to the less egregious FOMO sales funnel around when it got really popular, except now they've backtracked by allowing pay-to-win and lootbox mechanics in user-created game modes.

https://www.ign.com/articles/as-fortnite-enables-third-party...

Fortnite's user-created modes are essentially an attempt to compete with Roblox, and like Roblox their age demographics skew very young, so this reads as a deliberate attempt to exploit children specifically.