It's not anyone's job to "promote it in a good way", we have no responsibility either for or against such tech.

The analogy would be more like: "yeah, the motor blew up and burned your garage, but please don't be negative - we need you to promote this saw in a good way".

Sure, it's important to "hold it right", but we're not in some cult here where we need to all sell this tech well beyond its current or future potential.