I'd like to see a Super Bowl ad sponsored by one or more of the big Linux players.
"Hi, I'm a Mac."
"And I'm a PC. Wow, you suck, Mac. What the hell happened?"
"Yo momma, PC."
<wild gesticulating and arguing ensues for 20-30 seconds>
"Hi, I'm Linux. Neither of these people care anything about you. You see, you're not their customer anymore. When you're ready to make computing personal again, check us out."