Means you're not in the "many" segment. Doesn't mean many others are not in the "many" segment. I, myself, find reciprocation important even if not for identical "gifts".

I often reciprocate. Receiving a gift triggers some warm fuzzies and I try to make the other person happy as well.

If they say or act as if there's something expected? I'm returning that "gift". That's a bargaining chip, not a gift.