Yes. I think jobs where any laptop would do will get better ROI from the most run of the mill machine, whichever it is.

Back in the day it was the Dell XPS and Thinkpad lines, right now I see the MBA and Surface added to those. Economies of scale just work that way, and these machine will be aimed at perfectly doing the 20% that cover 80% of the requirements, Pareto style.

Does Framework get mainstream media treatment ? I thought they weren't even sold in stores, and only got press from TheVerge and other tech focused media. So the target market ends up being people dedicated enough to pay thousands sight unseen from a smallish company that will deliver in batches months after the order.

> Does Framework get mainstream media treatment?

I automatically bundle Linus Tech Tips into mainstream, mainly because how much people with no hands-on experience (i.e.: bring their laptops to a shopping center’s IT shop to upgrade RAM/SSD) around me watch it. I hope that eventually they are encouraged enough to try stuff on their own, and if they are in that mindset, framework is the best brand they can buy.