understanding what humans collectively find valuable is much more lucrative than understanding why humans collectively find a thing valuable
being on this forum for a decade I see people consistently get caught up in the latter, at the expense of noticing the opportunities the same people are here for
One thing you can do when people are spending money on magic beans is point out that magic beans don’t exist and they are all stupid for buying them. The other thing you could do is open a magic bean store.
Ideally you do the first part while buying up all the beans for cheap, then commence step 2: convince people they are super valuable and sell the magic beans for profit.
then,
selling people a better understanding of why they find things valuable, is worth a lot!