As someone who has done more than one hardware project: most people generally have got no idea how pricing comes to be.

Usual points involve:

- not understanding that a manufacturer has to charge more than parts cost ("But the parts only cost X, why does the product costs 3 times X?")

- not understanding economies of scale ("Why does your product [selling a hundred pieces] not cost the same as the product by the market leader [selling hundred-thousand pieces]?")

- not understanding that certain things are genuinly complex and thus expensive ("Why does a mere fusion reactor cost X, when I can get a single bicycle dynamo for 5 bucks?")

- comparing apples and oranges ("Why does product A [rugged, incredibly tight tolerances, extended temperature range, waterproof, 10 years warranty, with support] cost 10 times more than product B [broken when you look at it wrong]")

With framework the scale is smaller than the likes of apple, also framework had signifikant R&D cost to make it repairable. And if a repairable laptop is what you want it is one of the only good choices out there.