The idea of upgrading a laptop may sound great at first, but I don't think most people really want that.
After 2-3 years, my laptop is pretty beat up from carrying it around in a bag daily. I usually buy premium laptops, but still the hinges get loose, the corners bent, scratches everywhere, ports loose. Usually superficial issues like that make me buy a replacement before I really need upgraded chips.
With a Framework laptop you could fix these superficial issues while keeping the chips (and the superficial parts that don't need replacement).
I could, but considering how much value I get out of my laptop, I'd rather just spend $2-3k every couple years and have everything new.
Thr value proposition just doesn't make sense unless I were a struggling student.
Or environmentally conscious.