Happy Framework 13 user here to say this.
I recently realized the 32Gb I had originally spec'd isn't enough for work lately. Easy fix, I just ordered more RAM.
Pretty straightforward value prop here. If that's not why you want, buy a different device.
You can do this on virtually every non-soldered laptop why is this presented as some unique feature?
I'm starting to realise that many of Framework's strongest soldiers have probably never touched a laptop other than a MacBook or similar in decades. The ability to upgrade the motherboard is niche yet genuinely cool, but instead I keep seeing breathless announcements of RAM and SSD upgrades as if no-one has ever heard of those before.
Direct counterpoint: I've been a Dell XPS 13 stan for years (owned 3), and my other laptop today is a System 76. I've run IT for labs at a major university (Georgia Tech), across Windows, RHEL, and MacOS. I've been a desktop Linux user since 2006, both personally and professionally.
Across those, I've repaired plenty of laptops. I mentioned the RAM above because it's recent, and because it's easy. And I don't just mean physically easy - I mean I can find the part with a quick search, and it's just like any other ecommerce thing. That's a big shift from figuring out how to upgrade most laptops, where your top search result is a forum post or pushing you to talk to a tech.
Not breathless, but it is a breath of fresh air.