It's the same in the Philippines. Try finding soap, lotion, or sunscreen that doesn't include whitening agents, which are usually very unhealthy for the skin.

It's very much the case that in the Philippines, lighter skin is viewed as upper class haciendero/mestizo culture (not having to work outdoors, not being a nanny, maid, or "helper"). It's the same in many other Asian cultures. Women who live in Asian countries with a high concentration of plastic surgery "procedures" and treatments (like South Korea, for instance) are often the standards of beauty for other Asian countries even though such procedures/whitening and eye/nose surgeries are out of reach.