A lot of it just seems to be marketing. Present the shiny new toy, get the news headlines, people book their stays, and then it doesn't really matter if they ever actually make it into the parks.
A lot of it just seems to be marketing. Present the shiny new toy, get the news headlines, people book their stays, and then it doesn't really matter if they ever actually make it into the parks.
We're probably looking at a halo effect ?
Similar to concept car demoed at trade shows, we get an idea of Disney's technical engagement, and some of it will perhaps in some way or form get applied into future products/attractions.
The only thing worse than not getting the concept car, is getting the concept card after it’s been through the development cycle. Pontiac Aztek comes to mind as an example
I thought that, aside from being among the least visually appealing mass-produced cars in history, the Aztek was pretty well received -- basically an early version of the "the American lusts for some combination of a Gremlin and a Wagoneer" idea
Eh, maybe. I have a less myopic view... I think their Imagineers just like pushing the envelope, and there's a difference between awesome tech vs things that can withstand the wear-and-tear of millions of guests.
Nothing about all that tech makes me think Olaf could withstand a hug from an excited kid.
Disney does a ton of R&D that doesn't directly make it into the parks, such as smokeless fireworks (they donated the patent for this) and their holotile floor (basically an endless VR room you can walk around). I imagine they don't know the practicality at the start, like any good R&D.
Also this thing can probably be tipped over pretty easily endangering itself or guests.
The character shape lends itself to a low center of gravity but the fluidity of the motion implies light weight or strong motors.
An angsty kid giving Olaf a good shove or kick could be expensive and fast moving robotics are either dangerous or brittle
Each time they trot out one of these new robots they strongly imply, if not outright promise, that they will become part of the parks[1], that's the problem. Things like HoloTile are accurately marketed which makes me believe it's a choice they're making with the character robots.
1. The article states "he’s soon making his debut at Disney parks," which is misleading to a casual reader who may not realize that Olaf will only appear on the day of his debut.
> how many kids tearing at that wear item will this survive?
Idk about that. It is just a plastic part with magnets in it. Sounds like it would be easy to replace on a regular basis.
I would be a lot more concerned about kids tripping the robot over if they are allowed to interact with the robot that closely.
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Amazon drone delivery comes to mind…
The term for that is false advertising.
> The term for that is false advertising.
No different than Elon Musk claiming self-driving will be deployed to all Teslas in 2017; 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025, 2026.