Tom Scott did a video in 2020 on the exact same subject and premise[0], and it's super interesting. I'd recommend it to anybody who enjoyed this article, honestly.
[0] https://www.youtube.com/watch?v=V5u9JSnAAU4 - Tom Scott, 'I Asked 64,182 People About “Jingle Bells, Batman Smells”. Here's What I Found Out.'
Yeah the Tom Scott video is based on significantly more data. Seems weird that this person wouldn't have found it when researching this topic.
Thank you for remembering and sharing this - I knew I'd seen it before, I just couldn't recall where. Mr Scott is and was (and maybe will be?) the obligatory xkcd of nerd experiments.