The women look much much younger than western equivalents though because they avoid the sun. It's hard to look at western girls in twenties who look like they are in their mid 30s. However, the western girls who have used sunscreen tend to look super good with the original skin.
Oh don't get me wrong, I'm not a fan of the overcooked look either. The damage really adds up quick, I doubt many look ahead to their 40s-50s while torching their 20s away though (something something youth wasted on the young)