I agree that this holds in theory, but in practice? All the overhyping of AI I've heard from the gaming sector has come from the big studios, not indies. And, as you point out, Clair Obscur isn't the 'most indie' of indies anyway.

Maybe the small studios just use it as a tool and don’t need to hype it to make it look good for stock holder interests.

That's what semi-recent whining about Larian saying they use AI was about. They just use it to cut some of the boring work and iterate over some ideas, once the idea is in stone actual artist does it.

I don't see the problem because it isn't cutting more artists out of the loop, if anything they get more of the meaningful work

It doesn't have to be hyped to be used, for example today I found these two building their passion project using GenAI, which would otherwise maybe not possible, who knows: https://reddit.com/comments/1prqfsu

Who is hyping the technology doesn't seem to be too relevant. Big studios have a bigger megaphone and, as another has pointed out, possibly even a financial motivation for shouting it from the rooftops for their investors to hear.