5 step plan for Mozilla to succeed against the Behemoth Googzilla and the leviathans of MAWS.

1. build a team in Europe to create an email service comparable to gmail/protonmail

- domains: mozmail.com, mmail.com, godmail.com, pmail.com, dogmail.com, meowmail.com

- promoted as a simple everyday email – no overly complicated/advanced federati features in order to increase inter-operability, reduce spam and dealing with federalism

- for more advanced features, integration links with something like signal, or a hosted comms platform

2. invest heavily in Firefox core development and service features

- push for system resource and performance optimizations, even if it requires extensive architectural changes

- focus on perfecting a core browser experience then developing an extension API that allows a level of UI customisations that XUL did, have unsafe/hackers warning for any extension that uses this API, even official ones

- invest in KeePassXC ux and integrate it as a first class and core feature in Firefox that is useable by hackers, consumers and enterprises – offer paid services for simple database sync/backup, as well as a decent managed solution for enterprise.

3. Expand further with a suite of other services that have both self-hosted and paid management extras

- calendar and email client, universally usable between providers, but first class with Firefox and mmail.

- integrate something like libreoffice into a desktop client that can also be embedded into a Firefox tab.

- straight forward self-hostable teams communication platform, managed cloud versions also availabe

- self-hosted / managed file storage platform with web UI with integration links to other services

- all of the above require a unified web, desktop and mobile ux

- offer further software and hardware integrations to completely streamline personal digital management

4. Extensive marketing and brand exposure over TV and social media, while staying charitably non-profit and recognizing the digital roots

- Use the firefox, gecko and other digital animals as icons

- Themes and scapes from origins such as mosaic/netscape

5. In this scene Mozilla continues knocking down the buildings of the titans.