Apple has created an entire programming language (Swift) as part of their "marketing toolbox".
> genuinely serious about preserving user privacy
Nope, not anymore. That ship has sailed and more revenue is to be made by harvesting user data
Apple has created an entire programming language (Swift) as part of their "marketing toolbox".
> genuinely serious about preserving user privacy
Nope, not anymore. That ship has sailed and more revenue is to be made by harvesting user data
"Harvesting user data" doesn't make money. The reason people think this is that on HN people have main character syndrome that makes them think their personal data is interesting, plus an assumption that making money is evil therefore anything you can think of that is evil would make money.
(Google and Facebook don't make money by "harvesting" or "selling" user data, they make webpages you spend a lot of time on then put ads on them.)
Pretty much nobody's personal info is valuable by itself, but it's EXTREMELY valuable in aggregate, because it lets you target advertisement. Like, so valuable it's on the order of tens of billions.
Indeed, and the entire concept of smarter Siri, chatGPT integration as well as apple's ever-increasing Ad surfaces ... is powered by aggegading more and more usage analytics from users. There are so many that come on by default when you install macOS/iOS.
No, you don't need usage analytics for Siri.
(You need it for music to fulfill your contracts with the artists though.)
No, I think the reason people on HN think this is because Apple, Google and Microsoft have all been caught harvesting user data: https://arstechnica.com/tech-policy/2023/12/apple-admits-to-...
That is a government using a court order to get access to something?
The data that Google and Meta harvest are your interactions on other websites and apps that are loading a Google or Meta JavaScript, or have a back-end data integration with them.
I don’t know if Apple has client-side ad scripts like those, but in decades of building websites I’ve never been asked to implement one.
If it isn't worth anything then why do they want it?
> That ship has sailed and more revenue is to be made by harvesting user data
That does seem to call for supporting evidence. I write Apple apps, and they make it very difficult to access user data. I would need to know how they get it, and how they make money from it.
Put an iPhone on your Wi-Fi and log how often it calls out to some Apple web service. You might be shocked, or does it make it okay when Apple themselves are the ones it's impossible to have privacy from?
Huh?
We started off talking about Apple isn't in the advertising business, and now we're at standard telemetry.
Upton Sinclair really knew what he was talking about.