You realize that AI is driving huge advertising growth at Meta, right?
> Meta, the parent company of Facebook and Instagram, reported strong second-quarter 2025 earnings, driven primarily by robust advertising revenue growth. Total revenue reached US$47.52 billion, up 22% from last year, with advertising accounting for $46.56 billion, an increase of 21%, surpassing Wall Street expectations. The growth was fuelled by an 11% rise in ad impressions across Meta’s Family of Apps and a 9% increase in the average ad price. Net income climbed 36% to $18.34 billion, marking ten consecutive quarters of profit outperformance. The Family of Apps segment generated $47.15 billion in revenue and $24.97 billion in operating income, while Reality Labs posted a $4.53 billion operating loss.
> Much of this growth is credited to Meta’s AI advancements in its advertising offerings, such as smarter ad recommendations and campaign automation. Currently, over 4 million advertisers use the AI-powered Advantage+ campaigns, achieving a 22% improvement in returns. Building on this success, Meta plans to enable brands to fully create and target ads using AI by the end of 2026.
You realize that AI is driving huge advertising growth at Meta, right?
> Meta, the parent company of Facebook and Instagram, reported strong second-quarter 2025 earnings, driven primarily by robust advertising revenue growth. Total revenue reached US$47.52 billion, up 22% from last year, with advertising accounting for $46.56 billion, an increase of 21%, surpassing Wall Street expectations. The growth was fuelled by an 11% rise in ad impressions across Meta’s Family of Apps and a 9% increase in the average ad price. Net income climbed 36% to $18.34 billion, marking ten consecutive quarters of profit outperformance. The Family of Apps segment generated $47.15 billion in revenue and $24.97 billion in operating income, while Reality Labs posted a $4.53 billion operating loss.
> Much of this growth is credited to Meta’s AI advancements in its advertising offerings, such as smarter ad recommendations and campaign automation. Currently, over 4 million advertisers use the AI-powered Advantage+ campaigns, achieving a 22% improvement in returns. Building on this success, Meta plans to enable brands to fully create and target ads using AI by the end of 2026.
(emphasis mine)
https://www.campaignasia.com/article/metas-q2-ad-revenue-bea...
You realize that Zuck is trying to produce AGI, which is a money pit deeper than anything he's ever thrown money away on.
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