You might be able to make a case that for this, the specific values don't matter. What matters is having some, and knowing what they are, and keeping them in mind when you make purchasing decisions. (You'd have different purchases, depending on the values, but you'd still buy less than if you aren't guided by some kind of values.)
I understand why a person may come to support that idea and I don’t think that it’s that simple and I don’t think that if the underlying issues are at all to be taken seriously that the universal gesture toward ~~values~~ is useful to people with the spiritual defects described in this post.
It’s important that people who have the nerve to present these sort of arguments to color their appeal with some sort of objective stand beyond what’s bound to appeal to the broadest audience/target demographic. Or else the reader might as well go back to whatever Netflix series they’re in the middle of. Unless these sort of posts are meant to be consumed in conjunction with said series...