i don't understand this part:

donors who believe their charitable contributions are being spent to maximize the good done, and not to support for-profit ventures.

the money is used to buy or make wreaths. exactly how is that supposed to work at that scale without sourcing from a for-profit venture?

the article suggests that the for-profit part should be sold to someone else. while i get the potential conflict of interest, that's only a conflict if the owners attempt to maximize their profits.

i am willing to bet that if they sell the for-profit part, whoever buys it, will do exactly that: raise prices and maximize profits.