Simian,

You are making an ethical judgment when you say, in essence, that 'it is wrong for businesses (and non-profits) to attempt to act in an ethical manner, aligned with their mission statement'.

Making an ethical argument about the purposelessness and futility of ethics is... interesting to say the least. Please, consider stopping the internet today and instead spend time with a book on ethics that you think agrees with you sensibilities, and then look at this situation again.