The reality is that advertisers will be able to inject their products into the LLMs through manufactured results, prompt engineering and possibly long term deals integrating training data for their brand and product lines.
I'm sure that will work until dropshippers learn that putting 'SolidGoldMagikarp' or some other glitched token in the title of their listing makes ChatGPT always rank it first.
The reality is that advertisers will be able to inject their products into the LLMs through manufactured results, prompt engineering and possibly long term deals integrating training data for their brand and product lines.
I'm sure that will work until dropshippers learn that putting 'SolidGoldMagikarp' or some other glitched token in the title of their listing makes ChatGPT always rank it first.